Consumer Electronics • Audio & Wearables

boAt, operated by Imagine Marketing Limited, was founded in 2016 by Aman Gupta and Sameer Mehta. It rapidly became India's most popular consumer audio brand, topping Amazon and Flipkart bestseller charts. The company sells earbuds, wireless headphones, portable Bluetooth speakers, smartwatches, and mobile accessories under the boAt brand. boAt focuses on the mass-premium segment — stylish products at affordable prices. In FY24, boAt reported revenues of over ₹3,000 Cr. The company has diversified into smart TVs (Aavante) and has manufacturing operations in India under the PLI scheme. Investors include Warburg Pincus, Qualcomm Ventures, and InnoVen Capital.
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Data refreshed 08 Nov 2026, 05:30 pm IST.