Century Business Media IPO

SME • BSE SME • Fresh capital only

LISTEDSMEBSE SME

Century Business Media

Price band

₹70 – ₹74

Lot size

1600 shares

Min investment

₹1,18,400

Issue size

₹17.11 Cr

About the company

Century Business Media Limited was started in 1999. It works in out-of-home advertising, usually called OOH, which means advertising displayed in public places rather than on television or online. It handles both digital screens and ordinary printed hoardings. Its main areas are airport advertising and railway advertising. At airports it sells advertising space both inside and outside terminal buildings. On the railways it puts up digital and static hoardings at stations and on railway land. The company works mainly in Bihar, Jharkhand, West Bengal and the North Eastern states, and also serves clients across India through a mix of exclusive and non-exclusive media rights. It holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, non-exclusive rights at Dimapur and Itanagar airports, and marketing rights at Gaya, Agartala and Silchar airports. On the railway side it holds exclusive advertising rights outside station campuses in the East Central Railway zone, covering the Danapur, Dhanbad, Mughalsarai, Samastipur and Sonepur divisions, which together take in 714 railway stations. It also holds advertising rights on platform screen doors at Howrah and Esplanade metro stations, and runs a store and workshop at Sinha Library Road in Patna for storing its material and equipment.

Century Business Media Limited is an out-of-home advertising company focused on airport and railway media. It holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, and exclusive railway rights outside station campuses across 714 stations in the East Central Railway zone.

IPO details

Issue price: ₹74
Price band: ₹70 – ₹74
Face value: ₹10
Lot size: 1600
Min investment: ₹1,18,400
Issue size: ₹17.11 Cr
Sale type: Fresh capital only
Listing on: BSE SME
BSE scrip code: 7961
NSE symbol: CENTURYOOH.BO

Lot size & investment by category

APPLICATION	LOTS	SHARES	AMOUNT
Retail (Min)	1	1,600	₹1,18,400
Retail (Max)	1	1,600	₹1,18,400
HNI (Min)	2	3,200	₹2,36,800

Investor reservation

CATEGORY	RESERVED
QIB	Not more than 50% of the Net Issue
Retail	Not less than 35% of the Net Issue
NII	Not less than 15.00% of the Net Issue

Objects of the issue

1Funding Capital Expenditure towards Purchase of Media Assets2.94

2Payment of Security Deposit for advertising rights at Patna, Deoghar and Darbhanga Airport3.10

3Repayment of certain borrowing availed by the Company1.50

4General Corporate Purpose3.00

Financials

Rs. Crore • restated

METRIC	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	22.37	21.24	14.97
Total Income	36.91	32.27	22.74
Profit After Tax	4.70	3.68	1.08
EBITDA	7.18	5.58	2.07
NET Worth	12.47	7.76	4.07
Reserves and Surplus	6.02	6.95	3.26
Total Borrowing	5.50	8.10	5.78

Key performance indicators

RoCE

36.65%

RoNW

37.74%

PAT Margin

12.84%

✓ Strengths

• Profit has grown more than four times in two years, from Rs 1.08 crore in FY2023 to Rs 3.68 crore in FY2024 and Rs 4.70 crore in FY2025.

• Sales have grown steadily, from Rs 22.74 crore in FY2023 to Rs 32.27 crore in FY2024 and Rs 36.91 crore in FY2025.

• EBITDA more than tripled over the same period, from Rs 2.07 crore to Rs 7.18 crore.

• Return ratios are strong, with RoCE of 36.65% and RoNW of 37.74%, and a PAT margin of 12.84%.

• Exclusive advertising rights at five airports and across 714 railway stations in the East Central Railway zone are hard for a competitor to take away while the contracts run.

• The railway reach is very large at 714 stations, which gives advertisers a spread that few regional players can offer.

• It has a long record of more than 25 years in this business, having started in 1999.

• Borrowing came down from Rs 8.10 crore in FY2024 to Rs 5.50 crore in FY2025 while net worth rose to Rs 12.47 crore.

⚠ Risks

• The whole business rests on advertising rights that are granted for a period and then come up for renewal. Losing an airport or railway contract removes that revenue outright, and these rights are won through tenders against larger national OOH companies.

• The P/E and EPS are not stated in the data available to us, so the issue cannot be compared with peers on earnings from here.

• The financial data is old for an issue opening in September 2026. The latest year given is FY2025, ending 31 March 2025.

• The business is concentrated in Bihar, Jharkhand, West Bengal and the North East, so it depends on advertising demand in one part of the country.

• This is a small company, with a net worth of only Rs 12.47 crore as on 31 March 2025.

• Advertising spending is discretionary. It is among the first budgets companies cut when business conditions weaken.

• Winning and holding rights needs security deposits paid upfront. Rs 3.10 crore of the issue money goes into deposits for the Patna, Deoghar and Darbhanga airport rights alone.

• Promoter holding will come down from 100% to 73.61% after the issue.

• This is an SME issue. One lot is 1,600 shares, which is about Rs 1.18 lakh at the upper band of Rs 74, and SME shares usually trade in low volume after listing.

Promoters & holding

Shashi Kumar Chaudhary, Seema Chaudhary, Sangita Dokania and Shreya Chaudhary

Pre-issue promoter holding

100%

Post-issue promoter holding

73.61%

Data refreshed 07 Nov 2026, 04:57 pm IST. GMP is unofficial market sentiment, not investment advice.